Sales specialists and sales department managers were trained under the program “Sales as a system. A growth accelerator.”
The following tasks were set:
- Train sales professionals in a systematic approach to the process of selling a product or service;
- Decompose the business plan to the level of simple and measurable activities;
- To segment the customer base by potential;
- Develop scenarios of actions depending on the life cycle of communication with the client;
- Analyze and highlight the focal points of contact with the client;
- Create a lead generation draft; sales funnels; operational performance maps
- To monitor the assimilation of the material by conducting graduation practical work for the participants.
The training allowed employees to develop new skills and knowledge that are necessary to fulfill their duties. This has led to more efficient and effective work.
