Effective April 1, 2027, Hitachi Construction Machinery will change its name to LANDCROS Corporation and its corporate brand to “LANDCROS.”
The construction and mining industries are entering a new era. Today’s world demands faster, smarter, and more sustainable ways to build infrastructure and housing on an unprecedented scale, with lower costs, lower labor costs, and tighter deadlines. In this context, Hitachi Construction Machinery has decided to reinvent itself, working alongside its customers and distributors to usher in this era of transformation.
“LANDCROS” was unveiled in July 2024, and the company began gradually introducing innovative solutions under this name. The new brand reflects the company’s commitment to embarking on a new path to further accelerate its evolution and is part of its ongoing efforts to create value with customers and partners.
As part of its ongoing development and planned transformation, Hitachi Construction Machinery will transition to a new corporate name, LANDCROS Corporation, effective April 1, 2027. Hitachi Construction Machinery’s consolidated subsidiaries will also unify their brands under the LANDCROS umbrella.
Even after changing its name to LANDCROS Corporation, the company will continue to directly address customer needs through its authorized distributors and provide high-quality equipment and services to realize its long-term vision.
“The new corporate brand, LANDCROS, combines the word LAND, which reflects our vision, with the words Customer, Reliable, Open, and Solutions—words that are important to us in expressing our commitment to society: to provide innovative solutions to all our customers. We strive to develop LANDCROS into a brand that allows customers to feel they have chosen our equipment and services, shareholders to feel confident in the company’s investment, and employees to feel the importance of their work,” says Masafumi Senzaki, President and CEO of Hitachi Construction Machinery.
Going forward, Hitachi Construction Machinery will strive to create the construction and mining industries of the future and develop the new corporate brand “LANDCROS” as a brand that will provide innovative solutions that go beyond the traditional approach of construction equipment manufacturers, contributing to the creation of a prosperous society that future generations will be proud of.